Category Archives

27 Articles

Advice on making a reasonable financial commitment to social media

As one of the most powerful promotional and sales tools, social media marketing has become more important to today’s businesses. Eighty percent or more of C-suite executives believe that social media should be a component of their company’s overall marketing strategy. But how can we develop a spending plan that is fiscally responsible without sacrificing the quality of our output? read more

Comparison of social listening and monitoring

However, search engine optimization is just one piece of the puzzle when it comes to achieving success on the internet. If you’re still confused about how much SEO services cost, go here.

Having a high Google page rank is excellent, but what about the quality of your audience engagement? These are crucial in determining the success of your brand. Online communication often refers to the use of social media platforms. read more

Latina Social Media Influencers: Exploiting Their Full Potential

Hispanics are quickly becoming one of the wealthiest and most influential consumer groups in the United States. As the Hispanic population increases and its spending habits become more obvious, it is more important than ever for companies to be visible and actively engaging with the Hispanic market. read more

3 Best ways to Improve Your Vertical Mobile Videos Engagement

Mobile Video Played Vertically

Since the advent of smartphones and the digital era, there has been a shift in how we take in video content. Formats and aspect ratios of all kinds were being tried out. The 4:3 aspect ratio of older TV sets was replaced with the 16:9 aspect ratio of modern HDTVs. Different trends were emerging in how people used social media to watch videos. The size and design of smartphone screens have changed as the devices themselves have progressed. These shifts eventually cause people to watch videos on their phones in a portrait orientation. But how exactly can one succeed with vertical video? read more