3 Best ways to Improve Your Vertical Mobile Videos Engagement
Mobile Video Played Vertically
Since the advent of smartphones and the digital era, there has been a shift in how we take in video content. Formats and aspect ratios of all kinds were being tried out. The 4:3 aspect ratio of older TV sets was replaced with the 16:9 aspect ratio of modern HDTVs. Different trends were emerging in how people used social media to watch videos. The size and design of smartphone screens have changed as the devices themselves have progressed. These shifts eventually cause people to watch videos on their phones in a portrait orientation. But how exactly can one succeed with vertical video?
As we go through this topic, we will be looking at-
- A vertical video is defined as an online video that is played vertically.
- What equipment do I need to make a vertical video?
- Suggestions for creating more interesting vertical videos
Definition of a Vertical Video
Video filmed in the vertical orientation is called “vertical video,” and it’s designed specifically for the smaller screens of smartphones.
Tips for Making a Vertical Video
Most of us prefer to see social media information on our smartphones, which means that the majority of the content we consume is vertical or mobile-friendly. A creator’s job is to provide material for their audience in the form preferred by that audience. Being dogmatic about following a standard format gets us nowhere. Instead of instantly discounting a video format’s development because our eyes are positioned horizontally, let’s first try to adapt to the format by learning the fundamentals of vertical video.
Keep your smartphone’s default mode and start recording vertical movies. If your subject is moving, you should move with them so that they remain in the middle of the frame.
How to Increase Viewership of Your Vertical Videos?
Recount an Experience
No matter the orientation of the camera, presenting a story is one of the most important aspects of creating a video. Scripting for vertical videos shouldn’t be any different than for horizontal ones. Due to the short attention span of your viewers, you need to make every effort to capture their interest from the very beginning of your films.
Your vertical video should be interesting enough to encourage viewers to interact with it by giving it a thumbs up, leaving a thoughtful comment, and even sharing it with their friends. Whatever you decide to write about, it should be of interest to your readers and useful to them so that they will return to your website. To begin promoting your vertical videos effectively, you must first identify your target demographic. Check your analytics to see if there is any difference in audience composition between platforms so that you can tailor your video production properly.
Once you’ve done your homework and have a firm grasp on your demographic, developing a tale that resonates with them should be a breeze.
Make a Game Plan for Your Attempts
When filming vertical films on a smartphone, careful shot planning is essential. Time spent shooting and editing your video will be reduced. The more you plan ahead, the more time you’ll have to get comfortable with the material and the setting. Because you will have had some practise, you will be able to respond more appropriately to the actions. Since your framing will have been decided before you even start shooting, you won’t have to worry about having to do any unneeded takes because of camera mistakes like having too little headspace.
Your subject might quickly disappear from view if you move around too much while taking their picture. Because of the vertical nature of the video format, it is essential to position your subject before taking any shots. To avoid second-guessing your frame and ideas when recording a vertical product video for your company, you may want to make a storyboard.
Take advantage of video editing software’s
A vertical video shot should be treated like a professional production in order to get the best possible results for the company. Here are a few resources that can aid in the production of superior vertical videos:
Lights
Using led lights on your subjects will result in films that are more vivid and clear. The lighting in your vertical video is just as crucial as the music is in a musical. In the absence of any illumination, a vertical video would be perceived as dull and ignored by the viewers. A ring light is useful for creating movies that include a person, such as while giving a speech or demonstrating a product.
Indicators of Change
Most platforms only allow for 15 to 60 seconds of vertical video in their micro-content area, so using transitions and effects between cuts is the greatest approach to save time while still conveying as much information as possible. These cuts will shorten the length of the film and improve its aesthetic quality all at once.
To acquire the results you want that match your brand’s image, you’ll need a video editor with a wide variety of transitions and effects.
Templates
If you’re strapped for cash yet keen on advertising in vertical video format, your best bet is to pick a template that works for your business and its offerings. By offering a premade structure for your work in the timeline of your video editor, templates help you save both time and money.
Adapting the aspect ratio
The aspect ratio is one of the most important considerations while shooting videos vertically. While the majority of gamers now choose to film in the vertical orientation, others are looking to adapt older content to the standards of the various social media platforms. TikTok, Instagram Stories, IG TV, YouTube Shorts, LinkedIn Stories, Snapchat, Facebook Stories, Facebook Watch, and many more services support vertical videos.
There are many options for sharing videos online, and if you want to reuse one, all you need is a video editor that can help you adjust the movie’s aspect ratio. Take it easy and enjoy yourself.