6 Ways To Improve Your Social Media Traffic
Increase your brand’s visibility, customer base, and traffic with the help of today’s most popular social media platforms.
You can only benefit from social media’s opportunities, though, if you take the content you post there seriously.
Building an audience and promoting your updates can cost a lot of time and money, but they won’t amount to much if the content isn’t high quality.
Users of social media are inundated with posts: It’s not uncommon to find images, messages, and links in their feeds. What makes you different?
Use a variety of content assets and post varied updates on social media frequently to keep your audience guessing.
One, post locally produced videos
As opposed to uploading your video to YouTube and then sharing the link in an update, uploading it directly to the social media platform is much appreciated.
The app also has tools for editing videos, such as adding titles and transitions between clips. It is free (that’s what I’m using) and it works on both iOS and Android.
Desktop users have access to a handful of freeware programmes that can be used to make videos without watermarks.
Second, add the clips to your Stories
There has been a meteoric rise in the popularity of Instagram Stories.
In addition, the fact that this is the only Instagram update that allows you to include links (and, by extension, generate actual clicks from Instagram) is a major plus.
The reason why stories have become so popular is because they offer ephemeral content, or information that will be deleted after a certain amount of time has passed. Try out different formats for your stories, like:
Sharing behind-the-scenes photos and videos of your team’s and your own work in progress is encouraged.
Use positive comments from past clients as the basis for new articles (and if possible tag those customers who shared that review)
Third, make time in your schedule to post something fun on holidays and special days
Most companies don’t promote their products on weekends and holidays. Here is your opportunity to stand out. In addition, you can schedule these updates over the course of a week, so you don’t even have to be there to post anything.
Actually, the control freak in me suggests planning these upgrades months in advance. Filling up your social media editorial calendar for the next year during a slower time of year (like summer for most businesses) is a good idea. By doing so, you can ensure that there is always something happening live, even if you have to be elsewhere or are spending time with your loved ones.
Identify an influencer, make a quote, and include their name and handle
It’s possible to attract the attention of a niche influencer through social media tagging, but only if the tags are used appropriately and sparingly.
The occasional use of an influencer’s quote is almost guaranteed to garner significant attention. Instagram is a great place to share visual quotes, so it’s best to stick to those. Just remember to add their handle to your post!
Tagging people makes it nearly impossible for them to miss an update because any of the aforementioned platforms will send a notification to the person you tag. If the user hasn’t altered their default settings, then:
- They will be alerted on Facebook through a Facebook notification.
- They will get a notification in Instagram.
- In addition to an email, they will get a Linkedin notification.
- A Twitter alert will be sent to their account.
- Instagram’s “Tagged” section is where photos of people you’ve tagged will appear (and likely stay) after you post them.
5. Use surveys to your advantage
Taking a poll can be a fun and informative way to interact with your audience. The majority of social media sites have built-in polling features that allow your followers to vote without leaving the site.
Stay focused on the basics.
While the aforementioned suggestions can serve as a springboard for exploration, it’s important to keep in mind the basics of social media sharing:
Remember the 80/20 rule – You’d prefer that, at the very most, only 20% of the posts be about you or your wares, while the remaining 80% be about something else. This is how you get people interested in what you have to say to the point where they will follow your links and potentially make a purchase.
Don’t plan too far ahead—you need to be present—I mentioned scheduling updates as far as a year ahead, but most of those updates will be about holidays and weekends, when you might not be around to publish anything.
Involve everyone on the team in coming up with fresh concepts – Don’t assume that you or your social media staff can come up with enough variety in content on your own. Challenge your group to think of fresh structures and approaches. Using the principles of unified communications, you can establish a consistent routine of working together to make this a reality.
To reiterate what was just said, social media platforms prefer it when you produce native content rather than linking to third-party sources. So, when you have some free time, head on over to create native polls, upload native videos, host Q&A sessions, and even go live.
Other than boosting your engagement and traffic, posting more varied content on your social media accounts has many other advantages. You can learn more about your target market, discover new avenues for advertising, generate more ideas for site content, and amass more engagement data for use in targeted advertising.
The most essential part, however, is that it makes updating your social media accounts fun.