TikTok Trends For Your Business 2023
Even though real life moves quickly, the pace of social media is even quicker. It seems like every day brings a new update, and sometimes the changes made from one year to the next can completely transform a platform.
We anticipate even more developments from TikTok as its popularity rises
However, it can be a hassle for businesses to keep up with TikTok trends, and it is even more challenging to predict them. We therefore spared you the trouble and presented you with our predictions.
Review our forecasts for 2023 and daydream about how you can adapt your advertising strategy to stay ahead of the curve.
TikTok has promised to keep rolling out improvements that help businesses thrive.
Across the board, social media must maintain a culture of constant improvement. If it’s not updated, a newer, more feature-rich app will replace it.
TikTok is an excellent illustration of this trend. In 2022, TikTok has introduced features like the Creative Center to help users and businesses more easily monitor and capitalise on emerging trends in hashtags, songs, and other forms of media content. TikTok is also working on ecommerce integrations to facilitate sales on the platform. This technology has just announced a WooCommerce integration, allowing brands to synchronise products, track data, and more with this platform.
GRIN is confident that TikTok will keep surprising us with new features and fresh inspiration in 2023, and we’re excited about the promotional possibilities that could come with future updates.
TikTok plans to improve its search features
The use of TikTok as a substitute for search engines is on the rise. Indeed, a recent NBC News study found that nearly half of all members of Generation Z prefer to use social media sites like TikTok and Instagram for searching rather than Google.
A lot rides on this change in how products are discovered, especially for companies that put more stock in traditional SEO than in social media marketing.
And TikTok is responding to this need by introducing new search features. In one experiment, TikTok explored a new feature that would transform clickable search buttons into the user’s comment section upon activation of a specific keyword. Someone could ask something like, “Do you have any pasta recipes? In addition, those looking for pasta recipes can simply type that term into a search engine to bring up a wide selection of how-to videos.
As 2023 draws near, we anticipate that TikTok will continue to iterate on these search innovations, testing them with subsets of users before rolling out the successful ones more widely.
A brand’s presence on TikTok is essential in light of rumours of updates and a subsequent shift in consumer behaviour. Plus, utilising tried-and-true SEO methods like keyword analysis can open your business up to a whole new set of customers. Numerous TikTok content makers are happy to provide assistance if you need it.
Local content is a top priority for TikTok
TikTok appears to be making moves in multiple fronts to rival Google. TikTok has begun testing “nearby” content in a limited capacity in Southeast Asia, in addition to enhancing its search capabilities. Users will indeed be exposed to more works by local artists and offerings from nearby businesses.
Small businesses would have another compelling reason to sign up for the service with this added functionality. It’s likely that local creators will see a significant increase in their follower counts as a result of the ability to earn more visibility by posting about local events, shops, restaurants, and more.
With creator licencing, TikTok ads are less likely to be ignored
Ads on TikTok fall into two distinct categories, as anyone who has browsed the app can attest. Obviously, the first one is an advertisement.
The second type of advertisement fits in with its surroundings much better. Even after reading the caption, you might not immediately recognise it as an advertisement even though it features your favourite content creator.
If you’re like the typical TikTok user, you probably skipped the first one and spent more time on the second. The reason for this is that people have trained themselves to ignore such overt forms of advertising, and thus they are typically ignored altogether. However, when they are deceived into thinking it is legitimate content, they are more likely to stick around.
There are some sectors that have hit the proverbial jackpot in 2022 thanks to TikTok, and we expect that trend to continue into 2023. The World Economic Forum reports that 2021 saw a record number of book sales thanks in part to BookTok, the section of TikTok where readers, librarians, and booksellers share their favourite stories.
Also, traditional book retailers have jumped on the bandwagon, with Barnes & Noble even dedicating sections of their stores to the “TikTok Made Me Read It” genre.
RecipeTok, ThriftTok, and BeautyTok are also very popular communities. Brands competing in these spaces should take note and devote resources to expanding their presence in these communities and engaging with target audiences there.
TikTok spending will rise
In spite of the fact that many companies have not yet integrated TikTok ads into their marketing strategies, we anticipate a significant increase in the number of companies using the platform in 2023.