How To Use TikTok To Increase Transparency With Your Customers?

TikTok is a platform that offers opportunities for businesses that go beyond simply taking part in the most recent dancing craze or hilarious trend. TikTok has more than one billion monthly active users, which means it is full of potential customers for your brand. Additionally, the platform’s simple video-sharing capabilities make it the ideal medium for increasing transparency with your followers and constructing the trust that is required to attract new customers.

A few of the Young Entrepreneur Council’s suggestions are presented below, courtesy of eight of its members. Think about incorporating just one of these innovative suggestions into your video marketing approach, or all of them together, in order to strengthen your relationship with your existing clientele and attract new clients.

For Business Enterprises

TikTok may be used in eight different ways to increase transparency with your customers.

YEC Council Post | Membership YEC Council Expert Panel Forbes Councils (Fee-Based)
Mar 3, 2023,01:15pm EST
TikTok is a platform that offers opportunities for businesses that go beyond simply taking part in the most recent dancing craze or hilarious trend. TikTok has more than one billion monthly active users, which means it is full of potential customers for your brand. Additionally, the platform’s simple video-sharing capabilities make it the ideal medium for increasing transparency with your followers and constructing the trust that is required to attract new customers.

Images of the featured members of the group.
Those pictured can be read from left to right.
The photos were provided by each of the enterprises.

Post videos of you opening packages

By the use of “unboxing” movies on video-sharing platforms, companies can raise their level of transparency with their following and attract new customers. The quality of their products as well as the care with which they are packaged and transported can be demonstrated via the use of movies of this kind.

Respond in Kind to Inquiries from Customers

For “Ask Me Anything” sessions or Q&As, video-sharing services such as TikTok are an excellent choice. They provide assistance to brands in answering questions from the general public and addressing concerns they may have regarding various products or procedures. Not only does this help promote transparency, but it also makes it possible for brands to engage with the audiences they are trying to reach, which in turn can bring in prospective leads or customers.

Record Your Entrepreneurial Journey

The most innovative method for brands to leverage video platforms such as TikTok is to film their company’s entrepreneurial journey as if it were a reality TV programme. Consumers enjoy it when they can keep up with a fantastic business story as it unfolds in real time. You may captivate attention on video-sharing sites and turn it into paying clients who feel personally invested in your success by employing tactics such as drama, intrigue, and transparency.

Emphasize the Influence That Both Your Purpose And Work Have Had

TikTok provides companies with a platform on which they may disseminate information about their core beliefs, objectives, and aims, as well as demonstrate the efforts they are making to have a positive effect on the world. This can include content that focuses on the brand’s efforts to promote sustainability as well as charitable work that is congruent with the brand’s ideals.

Provide a Peek Behind the Scenes

Developing content that takes viewers “behind the scenes” of a brand and reveals some of the inner-workings of the company is one creative approach. These may include movies demonstrating the process by which the company’s products are manufactured, the day-to-day activities of the business, or the employees of the organisation.

Have a conversation about the good and the bad.

It is essential to talk about the achievements of your business, but it is also essential to talk about the problems and difficulties you face. Consumers have the ability to obtain any and all information regarding your business, both positive and negative. Your audience will be more likely to regard your company as honest if you present both the benefits and the drawbacks to them, and they will have a much easier time connecting with the real person who is behind the brand if you do this.

Feature Real Feedback Received from Customers

Video-sharing apps such as TikTok are fantastic for accumulating social evidence. When it comes to making purchases, most individuals struggle with indecision and go to the advice of others for guidance. Transparency can be achieved by the dissemination of actual customer reviews and testimonials for a variety of use cases. This enables individuals to determine for themselves whether or not your business offers a suitable solution to their problems. That will undoubtedly help bring in more customers.

Assist clients in finding solutions to their issues

Companies have the opportunity to connect with relevant audiences on platforms such as TikTok by offering assistance in the form of problem-solving. Building trust with an audience that represents a certain niche and attracting new customers is made possible when brands provide solutions to problems that are frequently experienced by that audience. The uploading of information that provides instructions on how to solve problems also raises a brand’s level of openness and humanises it, making it more relatable to the target audience.