TikTok is the first short-form video creation app in the world that was born in China and spread to the rest of the world. Now, the app is available in 150+ countries in 75 languages. The maximum number of users on this platform is under 30, and 41% of users are between 16 to 24 years old. 

Within a short period, TikTok is growing faster than other apps such as Instagram, Facebook, etc. TikTok has more than 500 million users and more than 2 billion downloads on the App Store and Google Play Store. 

Nowadays, many brands are targeting to connect with teenagers via TikTok. But few of them are facing struggles due to the lack of data about their TikTok content and followers. 

You definitely have the knowledge about TikTok analytics and how to access the analytics. 

In this article, I’ll cover all about TikTok analytics. Let us see. 

TikTok Pro Account 

If you want to access your TikTok analytics page, you need a TikTok pro account. Here are the steps to set up your pro account on TikTok: 

  • Go to your TikTok profile. 
  • Tap the three dots in the upper right corner of your profile. 
  • Tap Settings->Manage my account->Switch to a pro account. 

After setting up your pro account, you will need to allow them to access the data to your TikTok account. 

Once you get access, go to your account settings, select the analytics option. 

You will see the three analytics tab, such as:

  1. Profile Overview
  2. Content
  3. Followers 

TikTok Profile Overview Tab 

Overview is the first tab then you will see your analytics. Here is the data you will see on this overview tab in the last 7 to 28 days. 

Video Views 

The video view metrics are essential to developing your content strategy and know about your audience’s needs and interests. If you see a high number of views on a particular day, you need to analyze what type of content gets more views. You can make your further videos based on these results. 

Followers Count 

The overview tab also gives the total number of TikTok followers where you can gain in the last 7 to 28 days. Followers metrics help you to enhance your followers count and these results help you to learn more about your followers as well as receive new followers to your TikTok account. If you want to increase your follower count, you can buy TikTok views and get instant results, which helps to enhance your follower’s growth gradually. 

Profile Views 

You can see your overall profile views on the overview tab, such as the number of people interested in seeing your videos through your TikTok profile. 

TikTok Content Tab 

The content tab gives information about your TikTok video posts and trending videos. 

Video Posts

In this tab, you will see all of your video posts published over the last 7 to 28 days. Each video can display the total number of likes, views, shares, clicks, and comments in the previous seven days. 

Trending Videos 

In this section, you will see your top nine videos with more views over the past seven days. Moreover, you can see the total playtime, average watch time, and your videos’ traffic source type in this analytics tab. 

TikTok Followers Tab 

The follower’s tab provides information about your following among the total number of followers. In this section, you can see more details about when your followers are active on the platform, where they live, their age, gender, and what type of videos they liked. Also, you can see the follower’s count increase or decrease in the last seven days. 

These are the important metrics you need to access for your TikTok account. With this data, you can easily develop your TikTok strategy, enhancing your brand growth and becoming a famous person on TikTok.