Tips For Keeping Your Customers By Using The Latest Social Media Tools
Customers readily catch our often utilised techniques to engage them. As a result, marketers need to make frequent adjustments to maintain their competitive edge and encourage repeat purchases from their clientele.
This is made much simpler by the rapid rate at which social networks roll out new features and technology. However, with added functionality comes additional landmarks and difficulties.
However, some marketers are still using tried-and-true social media retention strategies from years ago to form the basis of their sales funnels. They stop investing as much time and energy into learning about new features, and as a result, they have a harder difficulty keeping clients.
The marketing potential of this tool is enormous, despite being “only a copycat” of Snapchat stories.
To begin, Instagram’s following is more manageable than Snapchat’s. For another, Instagram is now fully functional within the Facebook framework. It reaches a wider audience, meaning more potential customers.
Perhaps this is because advertisers have difficulty gauging the effectiveness of such a feature due to the content’s short shelf life.
However, Instagram stories may be an excellent method to increase brand awareness and customer loyalty. Some potential plots are listed below:
Showcase your wares or services.
Showcase your new product and walk users through its features using an Instagram story. Since the cost of acquiring a new customer is seven times that of keeping an existing one, it makes more sense to focus this tool on your current clientele.
Present your audience with a recipe they won’t forget.
This is a guaranteed method to get your consumers interested in your quick recipe and keep them coming back for more. You show your consumers a novel application for your product and then solicit further business from them.
KetelOne, for instance, developed a manual that walks you through the process of making a customised flavour profile using their product at each stage. Brand-loyal consumers will value these unique recipes since they feel like they are rediscovering a previously unknown usage for their favourite product.
Real-time webcasts on Facebook
82% of viewers would rather watch a live broadcast than read a blog article, perhaps because they can take in twice as much information in half the time.
With these numbers in mind, Facebook Live broadcasts become an extremely effective retention strategy for sharing your brand’s expertise and promoting limited-time deals. You need to learn the ins and outs of live TV broadcasting:
Publish an event announcement.
The people you intend to attend your event are the ones whose attention you need to pique. Using Facebook Live, you may reach out to a certain demographic. Either make brief notifications to track attendance or create a compelling advertisement to get people in.
A promotional film that encourages people to attend your event on a certain day should be included in your ad. At the very least, one announcement should be made immediately before to the live show.
Chatbots for customer service
Customer service has long served as a bridge between the ideals of marketers and the realities of customers’ lives. Many companies must face disheartening data, sadly.
Approximately 71% of customers have cut off contact with businesses due to bad service. When compared to other channels, SproutSocial discovered that social customer care was the most responsive and customer-centric.
Find out which of your chatbot’s functions is the most successful.
Chatbots may be broken down into a few different types, each catering to a different industry, such as the fashion industry, quizzes, weather, humour, news, and e-commerce.
Compare a bot to a certain app or specialty and notice the difference in retention in the chart below. This demonstrates that there is no one bot that can maximise productivity for every company.
Examine the questions asked and actions taken by your most loyal consumers.
As long as the dialogue stays on topic, a chatbot can do its job. In order for your bot to be successful, you must first identify its target demographic. Then, think about the kinds of things people may ask, and come up with replies that fit into the framework of your bot’s responses. When interacting with your bot, users should feel like they’re having a discussion with a real person.
Improve your chatbot’s user retention using A/B testing.
Applying an onboarding plan is the greatest approach to put your chatbot to the test. Conversational analytics and chatbot testing are two examples of what may be done simultaneously.
By learning as much as possible during onboarding about your audience’s concerns, difficulties, aims, and wants, you can effectively divide and conquer. Create effective replies after collecting enough data to have a real-time discussion with targeted consumers using your chatbot. They should make it easier for prospective consumers to have a positive first experience with a bot.
Instagram stories, Facebook live, and chatbots are just a few examples of the new social media tools designed to increase user engagement and retention. However, exceptional techniques are still needed while using technologies, otherwise the primary benefits of these functions may be lost.