How To Use Social Media To Scale Your Online Business?
The use of social media platforms has evolved to the point that they are now an integral component of modern marketing strategies. In the year 2020 alone, there were over 3.5 billion people who were active on the various platforms, and according to a report published by oberlo.com, people spend approximately three hours each day using those platforms. In addition to that, 54 percent of those who surf social media sites are there looking for things.
Utilizing social media to your advantage is obvious when it comes to assuring speedy and sustained expansion of your business. A digital marketing specialist named Rei Prendi, who is also the CEO of Elektronika.al, recently discussed five ways in which companies may take advantage of social media to attain explosive scaling power.
1. Establishing a powerful presence in the market
In this day and age, prospective customers are more likely to look at your social media profiles than they are to check out your website. According to Prendi, “Social media is where they go to get a feel and flavor of your brand,” and this is where they go. When potential customers Google your company, you want to make sure that it appears top on the list of search results.
Make sure that you also put some effort and time into building up your social media handles. Create an arresting logo for your company or brand, and invest some time and effort into developing an original website. When it comes to the internet, successfully representing your brand is of the utmost importance. Take things one step at a time and gradually build up your profile in the digital world.
2. Concentrate your efforts and make sure to diversify
Because there is such a wide variety of social media platforms from which to pick, it can be difficult to determine which ones to concentrate on in order to achieve the best possible outcomes. “The trick is to understand where your target audience or niche hangs out,” says Prendi. First, you should concentrate on such topics, and then progressively diversify from there.
Create handles for yourself on Facebook and Instagram right off the get. Consider using not just one but multiple platforms depending on the kind of business you run. Try out Pinterest if you have an interest in art. Do you often share more content that is based on video? Creating a channel on YouTube just for your brand might make a lot of sense. Your company’s credibility will improve if it has a robust presence across a variety of social media platforms.
3. Produce influential works of content
Creating material that is interesting is not a simple endeavor, despite the fact that this may appear to be a straightforward statement. The material you produce is a reflection of your brand identity. It is absolutely necessary for it to be captivating, pertinent to your target, and add value. Post videos of your items, your most recent offerings, and any other services you provide rather than still photographs. Make sure there is a distinctively personal touch. Put up blogs in which you discuss your company’s offerings or provide your audience with information that they may find helpful. Determine what it is that people are enjoying or finding interesting, and then build on that for the long term.
4. Carve out a specific market segment for your business
Every company and brand should focus their efforts on becoming the undisputed authority in at least one specialized field. However, the modern market is a very competitive one, and differentiating oneself from the other participants in the market might be difficult. Prendi concurs with the statement that “it is essential to demonstrate your core competencies and niche to your audience.” “They have to be completely aware of what it is that you do and comprehend the factors that contribute to your success at it,”
Make sure that your audience is aware of any qualifications, areas of specialization, or degrees that you possess that will help strengthen your niche. Publish educational articles and how-to videos, or put some effort into developing an appealing website that describes your offerings in detail. Customers will have greater faith in you and the services you provide if you choose an approach that is concentrated, and as a result, your business will expand.
5. Engage your audience
People have a strong preference for brands that are easy for them to communicate with. According to Prendi’s explanation, “Interacting frequently and effectively with your audience online will result in a variety of positive outcomes.” It helps to instill trust and loyalty, both of which are precursors to increased business.
You are able to answer to customer queries and listen to consumer comments, as well as host Q&As, make interactive polls, publish humorous stories, and host Q&As. Customers are frequently able to shed light on your blind spots, allowing you to concentrate your efforts on resolving the issues they highlight. Establish a strong connection with your target demographic, and expansion will come naturally.
There is no denying the fact that the world is transitioning into the digital age. Those who are willing to accept change and adjust will be the ones who are successful. If you have a solid understanding of social media and know how to successfully leverage it, you can help expand your business and make a quantum jump in terms of how quickly it grows.