Instagram Reels vs TikTok: Which Is Better For Your Brand

In response to the rising popularity of TikTok, Instagram released Reels in August 2020. Comparing Instagram Reels to TikTok is a good way to describe it. Using either app, users can make their own mini-musical.

Both apps share some similarities in functionality, but they are not identical.

Time of Video

TikTok allows users to create videos up to three minutes in length. A maximum of 90 seconds in length can be uploaded to Instagram Reels.

TikTok’s 90-second recording limit may be appealing to content makers. In order to get their message across on Reels, users will need to get inventive.

Reels and TikTok both have editing features, but TikTok has many more options.

Many different video editing filters, themes, and effects are available to TikTok users.
TikTok and Instagram Reels both give users the option to record their own voiceovers to accompany their videos. TikTok goes further by allowing its users to add unique voice effects that helps them to show off infront of larger audience.

Other features exclusive to TikTok facilitate communication between creators and their viewers. Duet, Reaction, and Stitch are three examples of such tools.

Videos on TikTok’s “For You” page are definitely filtered according to the user’s preferences. Videos are ranked using a number of criteria, including the interests you indicate when you sign up for the app and the actions you take with the videos you find there.

The algorithm is affected by a variety of factors.

TikTok’s recommendation system takes into account the types of videos you like and share, as well as the comments and content you add to other users’ posts, as well as the accounts you choose to follow, when determining what to show you next.
Facts and figures about videos: The algorithm also takes into account details such as audio, hashtags, and captions when deciding which videos to show users.
Configuring Your Device and Account: The videos you see on TikTok may vary depending on factors such as your preferred language, country settings, and device type.
You can choose from a variety of songs on both TikTok and Instagram Reels.

Because of potential issues with licencing commercial music, Instagram’s music library is currently inaccessible to businesses on Instagram Reels. Therefore, in order for a company account to upload a Reel containing music, the company account must use the original audio file.

To add custom music to a business account’s Reels, the video will need to be edited in a platform other than Instagram before being uploaded.

Types of Viewers

TikTok attracts a significantly younger demographic than does IG Reels. It was reported in June of 2020 that 32.5% of all TikTok users in the United States were teenagers between the ages of 10 and 19.

Make a lot of videos for TikTok if you want to reach Generation Z (those born between 1995 and 2010).

Promotional Costs

Insta-Stories with a Reel extension can be promoted commercially. Commercials will be displayed beneath a Reel on the Explore page, the Home feed, and the Reels tabs of the main menu.

Influencer marketing is another method used by brands to get their names out there.
Branded content tags for Instagram Reels were introduced so that content creators could inform their audiences about the sponsorship of their content. The platform’s honesty will be protected in this way.

As a business, you can promote your brand on TikTok for a fee. TikTok provides users with five primary settings. This group consists of:

  • Whenever a user navigates to the For You section of the TikTok homepage, they will be presented with in-feed advertisements.
  • Brand Takeover ads are the first thing a user sees when they launch the app. Full-screen video ads would be displayed on the user’s device.
  • TopView ads are a lot like those Brand Takeover Ads you see on YouTube. TopView Ads appear 5 seconds after the app is opened, which is the only difference.
  • You can find branded hashtag challenges on the Discover page of TikTok.
  • Using augmented reality (AR) filters, lenses, and branded stickers, this ad format allows brands to make their ads feel more personal to users.
  • By 2021, TikTok hopes to have implemented in-app purchasing for merchandise.

TikTok’s Advantages

To reach the next generation of social media users, TikTok is essential (Gen Z). Gen Z comprises over 26% of the United States’ total population, making it the largest demographic segment there. Furthermore, the purchasing power of Gen Z is enormous.

It’s important to establish a robust TikTok presence for your brand even if Gen Z consumers aren’t a current focus. Generation Z users are likely to become your core demographic as they gain experience with the app.


Typically, a brand will favour one over the other. If a company wants to expand, using both platforms is the way to go. You can broaden your brand’s appeal and potential customer base by doing so.