How To Create Instagram Video To Enhance Your Brand?
When it comes to advertising on social media, Instagram has shown to be incredibly effective. Its scope is enormous. In reality, half a billion people use this social media site every month, and that number grows every day. Clearly, then, Instagram is essential if you want to reach your intended audience.
Instagram used to just support still photographs, but now marketers, community managers, and businesses of all stripes can utilise the platform to share spectacular videos with their followers.
You have probably already begun using video as part of your advertising plan. Nonetheless, in this aggressive industry, merely publishing videos on your Instagram account will not suffice. Learn how to make Instagram videos that will help you stand out from the crowd and increase your video content’s effectiveness.
Instagram Video Essentials That Can Boost Your Campaign
You probably already have a social media marketing strategy in place if you’re using Instagram to share videos. If you’re not seeing the results you desire from your marketing efforts, it’s always a good idea to review the fundamentals and see where you can make improvements.
Make a Variety of Videos
If you’ve recently decided to incorporate Instagram videos into your marketing strategy, you may be wondering what kinds of videos you may post. You should try out several video formats to see what works best for your business and target audience.
This metric will show you how successful various content types are in achieving your aims. Try posting instructional videos instead than just ads if you normally only upload promos. Thanks to the diversity of videos shown, you may find that your followers view more of them or decide to follow your account.
Hashtag your thoughts
You’ve probably had enough of hashtags by now. It’s vital to strike a good balance between not utilising them at all and using too many in your postings. Even if you use a lot of hashtags, no amount of them will help if you’re not using the correct ones for your videos.
Developing a campaign or contest-specific hashtag is valuable experience. If you want people who are interested in your videos to find them, use specific hashtags instead of broad ones. Use a combination of popular and relevant hashtags to increase the visibility of your post and decrease the likelihood that it will be overlooked. While Instagram permits up to 30, the optimal number of hashtags each post is between seven and nine.
Telling Stories Is Essential
Before Instagram Stories, your only option for attracting the attention of the platform’s users was to regularly publish content. However, since Stories were introduced, traditional information consumption patterns have shifted. Instagrammers are more inclined to interact with a company via a brand’s Story.
For maximum interest, only use professionally produced videos that have been edited specifically for this platform. Just like you would with your feed, try out a variety of video formats in your Stories.
Ask questions, offer a poll, quiz your followers, and if possible, include a’swipe up’ option that sends them to your brand’s page to encourage engagement.
Tips for Making Engaging Videos for Instagram
In the same way that you would like your material to stand out on any other social media network, you would like to have someone scrolling through their feed pause and give your post more than a cursory glance. This may seem difficult, given the volume of Instagram posts and Stories created each day.
Use these best practises for creating an Instagram video to get you off to a good start.
Prioritise Your Objectives
Think about why you’re making content before you make any. Do you seek to raise financial outcomes (revenue, website visitors, leads, etc.)? If you want your video’s message to resonate with your audience, you need to have a specific objective in mind from the beginning.
Instagram videos are a great way to get your message through to your followers visually. Use bright colours, minimise text, and add motion graphics to your films to grab viewers’ attention. Using a slideshow maker or other similar internet application, animated videos can be made quickly and easily. Slides can be added as needed, and animation, text, photos, and many other components can be adjusted with a click or two.
Keep Branding in Mind
Your videos, like the rest of your social media content, should be consistent with the image you want to portray. You want your audience to be able to immediately recognise your brand’s content. This includes things like using the colours and fonts associated with your business and having a logo. Include a branded intro for your short videos.
Realise the Importance of Length
When scrolling through their Instagram feed, viewers have a particularly short attention span. This is why concise and to-the-point video content is so vital. It’s also important to note that there are length restrictions for both Story and timeline videos:
- Instagram only allows videos between three seconds and one minute in length.
- Videos posted to an Instagram Story cannot be longer than 15 seconds.
- Instagram Live broadcasts have a 60-minute time limit.
Relate a Narrative
Don’t limit yourself to making commercials while creating video content for social media. Because of the intimate nature of social media interactions, it’s essential that you provide content that resonates with your target audience. Captivate them with a story and win their devotion.