Differences Of Instagram Reels vs TikTok

Instagram, which launched in 2010 as a basic photo-sharing app, has since expanded to become one of the most popular video-hosting sites online. Over the course of just a few years, however, TikTok has evolved into a veritable cultural phenomenon factory, continuously birthing new trends, memes, celebrities, and their respective businesses.

Businesses are eager to establish a foothold there to take advantage of the rising number of visitors. Many people, especially those working in B2B industries, have struggled to find their place in today’s rapidly evolving and frequently absurd culture.

Distinctive Features of Instagram Reels vs. TikTok

TikTok, like Instagram Reels, is a powerful marketing tool that helps businesses reach a wide audience. Let’s take a look at some of the major distinctions so you can make the best choice for your company’s image.


TikTok’s demographic is noticeably younger than Instagram Reels’. According to Statista, nearly half of the site’s users are under the age of 30, and a full 25 percent are under the age of 20.

Instagram has a more multicultural user base. About 60% of them are under 35, but the next 50% are all between the ages of 25 and 55.

TikTok is being used by businesses selling directly to consumers across all sectors. Should a business that sells digital phone systems to other businesses have a presence on a website aimed at teenagers? B2B companies, as we shall see, are gradually finding their footing on the network.


People check Facebook, Instagram, and Twitter,” said Sandie Hawkins, an executive at TikTok. Nonetheless, “[they] watch TikTok like Netflix or Hulu.” Exactly why is that the case?

TikTok’s recommendation algorithm is its not-so-secret weapon, mining data from each interaction to keep users engaged. Because of its billion users watching videos for just one minute, TikTok discovers new information about itself every 60 ns.

This could be the reason why Instagram initially only allowed Reels to be 30 seconds long. The lack of available storage on the servers is not an excuse. It’s possible that Instagram wanted to get the Reels algorithm trained as quickly as possible, so it monitored a smaller set of users at a half-hourly rate instead of the hourly rate used by TikTok.

The inner workings of these algorithms remain a mystery. As much as they might try to convince you otherwise, the systems behind platforms like TikTok and Instagram are simply too complex to audit in any meaningful way. The most important distinction between TikTok’s For You page and Instagram’s Explore is how each platform uses its algorithm to determine what users see.

The content that appears on a user’s For You page on TikTok is heavily weighted by the app’s own assumptions about the person’s interests. The system has made an educated guess as to which of the displayed videos the user will actually watch in their entirety. “Ranking videos based on a combination of factors,” as stated by TikTok, “starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too.”


The sound of music is what comes to mind when you think of the app TikTok. There is a wide variety of music and user-created “Original Audio” available, the latter of which serves as the backbone for many viral trends and memes. Duet’s ability to layer multiple tracks, audio tracks, and video clips opens up a world of creative potential.

Instagram Reels, on the other hand, has much fewer options when it comes to audio. However, the app’s parent company, Meta, is much more cautious about copyright infringement than TikTok, so the app’s music library is limited to songs that have been pre-approved by Meta and user-submitted tracks.


There is a lot of visual similarity between TikTok and Reels, but when it comes to editing capabilities, TikTok is clearly the superior app. Reels offers a smaller selection of effects in addition to what brands are used to, while new features like voice effects and a silly, robotic voiceover are being added all the time.

Quickly creating content on the fly is a breeze with TikTok thanks to the app’s built-in editing features. This short tutorial from Canva was shot and edited on a phone with zero production value, but it does its job as an advertisement.
What sorts of things would your readers be interested in reading? Instagram users are likely just checking in, but if you cater to independent contractors, they might be interested in a tutorial on effective email management.

Ecommerce TikTok offers a wide variety of paid promotional options for businesses on the platform, including In-Feed Ads, TopView, Brand Takeovers, Branded Challenges, and Branded Effects.

Despite Instagram’s head start in the ecommerce space with the addition of the Shopping tab in 2018, TikTok last year made a big bet on in-app shopping by integrating Shopify into their platform.


From the traditional Duet to the more recent Reaction and Stich, TikTok has many options for interacting with and expanding upon the content of others. If you’ve established a strong rapport with your target demographic, these are a great way to engage with them and set trends in motion.

While Stories, comments, and reposts are still available on Reels, the focus is on publishing original content and not on co-creation.

Optimal decision-making strategies

TikTok and Instagram Reels have found widespread use among businesses. As a result, it is common practise to recycle content between the two mediums. As long as it is interesting and relevant to its intended audience, your content will do well on either platform. The primary factor to think about is how well the platforms complement your current content strategy.

If you already have a sizable Instagram following, Reels will be a natural extension of your profile. They can keep your current followers interested and entertained while attracting new ones.

Fun is essential on TikTok and more of a brand-awareness tool than a traffic generator unless you integrate a Shopify store into the app.