Sharing Instagram Posts Again
In this case, user-generated content reposts might be an integral part of your advertising plan. It doesn’t need a large staff, a vast budget, or days of your company’s work to repost user-generated material on Instagram.
Statistical evidence shows that reposting is the solution sought by marketing managers.
When You Repost on Instagram, What Exactly Do You Mean?
A firm has “reposted” a customer-submitted photo of a testimonial when it has uploaded the image to its official Instagram account. Instagram users may easily share photos and videos between accounts by using the “repost” function. The original account is not deleted, and the photo or video is promoted on the brand’s feed.
User-generated content is growing in popularity as companies see the positive impact it has on conversion rates. For years, Kayla Itsines, a personal trainer and co-founder of the Sweat App (which has more than a million monthly users), has recycled user-generated content from the app onto her Instagram page.
How to Inspire Your Readers to Produce Repost-Worthy Content
If you’re not Amazon, you can still find enough Instagram posts to regularly repost on your page.
Fifty percent of customers want companies to direct them in the content they should make and distribute.
Do you remember when it was cool to film the unfolding of a brand new mattress? Not by chance, I assure you. The cool factor of removing a queen-sized mattress from a very small package has been recognised by companies like Casper. First, they had influential people post their unboxings, but soon, anybody could join in (with no promise of making money from the brand).
Casper demonstrated to buyers the type of content they wished to see from them. Potential buyers took notice. There are now literally hundreds of videos on the internet showing individuals opening their brand-new Casper mattresses.
Use resharing to inspire your audience and clientele to produce content by offering incentives like:
Number One: Provide Rewards
Create social competitions or sweepstakes with prizes. In exchange for a photo or video, you may offer your audience free stuff, exclusive deals, or anything else you think they might find interesting. Find all this user-created material and file it away neatly for future advertising usage using TINT.
Create a Hashtag for Your Brand
The debate over whether or not hashtags have reached their natural end point continues. The days of using hashtags in a spammy manner are long gone, but customers are eager to do so when doing so positions them as the protagonist of a narrative. Hashtags are a fun and easy way to get people interested in contributing to content. More than 24,000 Instagram posts include the hashtag #Igottheshot (which refers to the COVID-19 vaccination).
Frequent questioning (#3)
Conversations on social media go in both directions. Your listeners would also like it if you engaged in conversation with them. Don’t forget to include calls to action in your feed updates and on your articles if you want people to get involved. Online retailers of apparel, for instance, might encourage customer participation by having shoppers upload photos of themselves modelling the label’s wares.
Choosing Which Items to Repost
Whilst we appreciate user-generated content, we have no problem admitting that not all of it is useful enough to be shared again. In most cases, you should only republish anything that adheres to your brand’s standards. It is important that any content that is reposted meets the same standards as your branded content.
In other words, you shouldn’t expect your followers to snap images worthy of a magazine spread if you want them to share them on your page. It indicates that the information you post makes sense in context. Like how Traeger Grills expertly incorporates user-generated content (UGC) into its Instagram feed.
Branded content and user-generated material sometimes look identical at first sight, making it difficult to differentiate between the two.
The social media staff has to be engaged on the discussion on brand rules and appropriate content. If you need assistance with the nuts and bolts of reposting on Instagram, such determining whether or not you are authorised to legally repost anything, we’re here to help.
Is it okay for my company to repost content from other websites?
You can reuse user-created content as long as you have their OK beforehand. TINT’s User-Generated Content Rights Management facilitates this kind of automation. If a user has posted about your business online, you may send them a personalised message by using the UGC Rights Manager to generate a custom link. TINT maintains track of the link’s status from the moment it’s delivered, informing you of whether or not the material has been approved for reposting.
TINT imports the content into the UGC Studio once you’ve received permission to use it, where it may be sorted and categorised in accordance with the tags you’ve assigned. This allows you to simply categorise material for various items and locate specific pieces for future reuse. Hootsuite, Adobe Experience Manager, Hubspot, and many more may all receive your edited and repurposed material.
This is the quickest method for securing ownership of user-created material and implementing automated storage and retrieval systems for that content. Another choice is to create a spreadsheet and manually track which users have given permission to reuse material.