Eric Turner

Latina Social Media Influencers: Exploiting Their Full Potential

Hispanics are quickly becoming one of the wealthiest and most influential consumer groups in the United States. As the Hispanic population increases and its spending habits become more obvious, it is more important than ever for companies to be visible and actively engaging with the Hispanic market.

They are overlooking a significant opportunity to catapult their success: influential Latinas. Latina influencers have come a long way from the days of the mommy blogger to carve out their own niche in the creative economy. They have a large and dedicated fan base because they are able to recognise themselves in the creator’s work, and they are active across several platforms. Latina content makers have been trailblazers in the beauty vlogging area, but in recent years they have branched out into other fields, like travel, health, personal finance, technology, home décor, gaming, and more.

Regardless of where their target audience members may be, they may reach out to them.

Many studies have shown that Latinos utilise technology and social media at above-average rates. More than 27 hours a week are spent by Latino consumers using their smartphones for things like applications and the internet. This demographic makes up 97% of smartphone owners in the United States. When asked why they use social media, Hispanic users most frequently cited maintaining relationships with loved ones and community involvement. Social media users are in a social and collaborative frame of mind, making them prime targets for marketers that identify themselves with “friends” (influencers the users view as reliable resources) in order to get into their networks.

They Have The Potential to Elicit Strong Loyalty

There remains opportunity for growth in the influencer sphere, despite the Hispanic community’s expanding market impact. Our findings suggest that Latina influencers are concerned that the Hispanic population is underserved by influencer marketing initiatives.

Despite Hispanics’ near 19% share of the U.S. population, they receive just 6% of the marketing industry’s budget. Only 400 of the 1,900 brands that advertise on English-language U.S. television also use Spanish-language ads to attract Hispanic consumers.

These are lost chances for businesses and marketers to connect with an audience that is youthful, dynamic, loyal, and financially strong. Between now and 2058, the Hispanic population of the United States is projected to increase by an astounding 82%. Fifty-eight percent of Hispanic customers in the United States are under the age of thirty-four, making them a pivotal demographic for developing brand affinity and commitment.

Hispanic consumers are known for being incredibly devoted to their favourite brands, making this last argument crucial for appreciating Latina influencers’ enormous unrealized potential. U.S. Hispanics are highly loyal once they find a company they like. Even more so, 49% of Hispanic TV viewers believe they are more inclined to make a purchase when they see themselves or a member of their identification group reflected in the ads they see.

Because of this, businesses may capture significant market share by reaching out to Latina influencers before these customers have formed a strong relationship to the brand.

There Is Still Time To Make An Early Investment

Hispanic consumers may be early adopters of emerging technologies like TikTok since they are so invested in their own technological advancements and their smartphones. Hispanics are more active on most social media sites than those of other ethnicities, according to Marketing Charts. The most notable distinction may be seen on TikTok.

To wit: Hispanics make up 20% of all adult TikTok users.

Hispanics are more likely to utilise cutting-edge social media like TikTok than the general population.

The “priority the online community places on individual identification and direct social connection,” as some analysts put it, may account for the high levels of participation and involvement seen.

Nearly 40% of the Latina influencers we questioned regard TikTok as one of the major areas for possibility in the future, showing that this demographic is ahead of the curve on this trend.

Developing Strategic Alliances With Prominent Latinas

Growth in the Hispanic market is expected to be robust, and not just in terms of audience size. For the foreseeable future, “marketers that are able to develop true connections with these customers now stand to gain,” as stated by Nielsen. Get in touch with Latina opinion formers as a first step in honing your messages and target demographics.

Consider the social media sites where your intended customers spend the most time before beginning to collaborate with Latina influencers. Reach out to Latina influencers on these channels with the intention of forming genuine relationships. Rather than focusing on the number of followers you have, strive to increase interaction. Working with an influencer who has a larger audience but is not respected as an authority in your field may not yield the same results as collaborating with a specialised influencer who has a smaller but more dedicated fan base.

Finally, encourage your Latina influencer partners to add their own unique flair to the sponsored content you’re developing together. They have a deep understanding of what their audiences want, and they can offer insightful criticism on how to create content that is both genuine and representative of the company.

The differences between older and younger segments of the Hispanic market in the United States will only increase as the market expands. If you want to build strong, long-lasting relationships with your target audience, teaming up with strategic, educated Latina influencer partners is a great place to start.

3 Best ways to Improve Your Vertical Mobile Videos Engagement

Mobile Video Played Vertically

Since the advent of smartphones and the digital era, there has been a shift in how we take in video content. Formats and aspect ratios of all kinds were being tried out. The 4:3 aspect ratio of older TV sets was replaced with the 16:9 aspect ratio of modern HDTVs. Different trends were emerging in how people used social media to watch videos. The size and design of smartphone screens have changed as the devices themselves have progressed. These shifts eventually cause people to watch videos on their phones in a portrait orientation. But how exactly can one succeed with vertical video?

As we go through this topic, we will be looking at-

  • A vertical video is defined as an online video that is played vertically.
  • What equipment do I need to make a vertical video?
  • Suggestions for creating more interesting vertical videos

Definition of a Vertical Video

Video filmed in the vertical orientation is called “vertical video,” and it’s designed specifically for the smaller screens of smartphones.

Tips for Making a Vertical Video

Most of us prefer to see social media information on our smartphones, which means that the majority of the content we consume is vertical or mobile-friendly. A creator’s job is to provide material for their audience in the form preferred by that audience. Being dogmatic about following a standard format gets us nowhere. Instead of instantly discounting a video format’s development because our eyes are positioned horizontally, let’s first try to adapt to the format by learning the fundamentals of vertical video.

Keep your smartphone’s default mode and start recording vertical movies. If your subject is moving, you should move with them so that they remain in the middle of the frame.

How to Increase Viewership of Your Vertical Videos?

Recount an Experience

No matter the orientation of the camera, presenting a story is one of the most important aspects of creating a video. Scripting for vertical videos shouldn’t be any different than for horizontal ones. Due to the short attention span of your viewers, you need to make every effort to capture their interest from the very beginning of your films.

Your vertical video should be interesting enough to encourage viewers to interact with it by giving it a thumbs up, leaving a thoughtful comment, and even sharing it with their friends. Whatever you decide to write about, it should be of interest to your readers and useful to them so that they will return to your website. To begin promoting your vertical videos effectively, you must first identify your target demographic. Check your analytics to see if there is any difference in audience composition between platforms so that you can tailor your video production properly.

Once you’ve done your homework and have a firm grasp on your demographic, developing a tale that resonates with them should be a breeze.

Make a Game Plan for Your Attempts

When filming vertical films on a smartphone, careful shot planning is essential. Time spent shooting and editing your video will be reduced. The more you plan ahead, the more time you’ll have to get comfortable with the material and the setting. Because you will have had some practise, you will be able to respond more appropriately to the actions. Since your framing will have been decided before you even start shooting, you won’t have to worry about having to do any unneeded takes because of camera mistakes like having too little headspace.

Your subject might quickly disappear from view if you move around too much while taking their picture. Because of the vertical nature of the video format, it is essential to position your subject before taking any shots. To avoid second-guessing your frame and ideas when recording a vertical product video for your company, you may want to make a storyboard.

Take advantage of video editing software’s

A vertical video shot should be treated like a professional production in order to get the best possible results for the company. Here are a few resources that can aid in the production of superior vertical videos:


Using led lights on your subjects will result in films that are more vivid and clear. The lighting in your vertical video is just as crucial as the music is in a musical. In the absence of any illumination, a vertical video would be perceived as dull and ignored by the viewers. A ring light is useful for creating movies that include a person, such as while giving a speech or demonstrating a product.

Indicators of Change

Most platforms only allow for 15 to 60 seconds of vertical video in their micro-content area, so using transitions and effects between cuts is the greatest approach to save time while still conveying as much information as possible. These cuts will shorten the length of the film and improve its aesthetic quality all at once.

To acquire the results you want that match your brand’s image, you’ll need a video editor with a wide variety of transitions and effects.


If you’re strapped for cash yet keen on advertising in vertical video format, your best bet is to pick a template that works for your business and its offerings. By offering a premade structure for your work in the timeline of your video editor, templates help you save both time and money.

Adapting the aspect ratio

The aspect ratio is one of the most important considerations while shooting videos vertically. While the majority of gamers now choose to film in the vertical orientation, others are looking to adapt older content to the standards of the various social media platforms. TikTok, Instagram Stories, IG TV, YouTube Shorts, LinkedIn Stories, Snapchat, Facebook Stories, Facebook Watch, and many more services support vertical videos.

There are many options for sharing videos online, and if you want to reuse one, all you need is a video editor that can help you adjust the movie’s aspect ratio. Take it easy and enjoy yourself.

5 Actionable Link Building Tips To Gain More Engagement On Your Website

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Link-building is essential to improve the organic visibility and rankings of your website. No matter about your business, if it is small or running lots of blogs. For every business site, link-building is a key for improving their business. But finding the right technique is challenging for all marketers. The rules and techniques of link-building are changing every month. Once your website starts to run and is active for a few months, the performance will grow faster. Follow this article, to know some link-building tips for ranking on search engines. 

1. Internal Links

Internal links will be created within your website to go from one page to another. Internal linking is a way to help visitors dig deeper within your website. Choose a good keyword phrase in your content to add internal links for your inner page or home page. Adding internal links to your website is worth increasing your engagement rate. 

Benefits Of Internal Linking:

  • Pass link juice to other pages and improves page authority
  • Decrease overall bounce rate of the web page
  • Helps to improve keyword rankings if your page has relevant content
  • Internal linking improves the chances of crawling and indexing the website
  • Improves your old blog post-performance by sending traffic and exposure

2. Local Business Citations

Local link building is a perfect backlinking opportunity for local business sites. You can drive more traffic and links from many users who regularly use local searches to find business. 

Local business citations are a powerful key to improving your positions in local search results. For local citations, you need to provide three terms named i.e. Name, Address, and Phone number. When you create a local business citation, make sure if you give the same address you feature on the website. The citation links are important for local rankings and help search engines to verify your business location. Links from bing local, yellow pages, and yelp will build trust and create authority for your website.

3. Building Links From Trusted Websites

The internet has a lot of spam websites and Google has to weed them out and provide only trusted websites in search results pages. Building backlinks from quality websites is the most important step to increase your site’s authority. When you get backlinks from authority sites, it is a signal for search engines that you have quality content. To improve your rankings in local search results, you can buy guest posting services from high authority sites. Many websites and blogs mention Wikipedia in their content. The reason behind this is that Wikipedia increases its backlink count and site authority faster. Google considers Wikipedia as a highly relevant source and ranks your site on search engine results.

4. Infographics

Creating infographics on your site is a great way to promote backlinks. It is an easy and perfect way to increase your organic reach. 

Tips to create successful infographics for your website:

  • Build simple, relevant infographics for your target audience
  • Maintain curiosity content to the end
  • Infographics size should be 1500 to 2000 pixels to load quickly
  • Use a maximum of three colors and only two fonts 
  • Add facts, pictures and give credit to another source
  • Create impressive charts and graphs for your audience
  • Add 200 to 300 words unique description and add variations for your targeted keywords
  • Create an attractive headline for your infographic

5. Link-Building With Question-Based Sites

Question-based sites are a nice way to drive traffic to your website, increase authority and build awareness about your brand. Thousands of people want to ask questions and find answers, the latest facts, and statistics. The Q/A websites such as Quora, wiki answers, and yahoo answers are the right places to get answers to your questions. 

The popular Q/A sites on the internet:

  • Answerbag
  • Blurtit
  • Stackoverflow
  • Answers
  • Ask Deb
  • Ask me help desk
  • Moz community


A proper backlink strategy will always provide better results in Google’s ranking position and traffic.  You should spend some time optimizing your website performance. Use all the above techniques to improve your website ranking and visibility faster.

6 Proven Ways To Reach Your Target Audience on TikTok

Almost all social media platforms have immense potential to create a huge community of audiences, especially TikTok! Moreover, it is not easy to reach your target audiences on TikTok. With millions of daily active users, a focused strategy is required to reach your potential audiences and engage them with your original content. Are you eager to know how to reach your target audiences on TikTok? Let us now explore a few ways to find your target audiences and increase engagement rate.

Generally, TikTok is all about creativity! People publish attractive videos with unique concepts to reach their audiences within 15 to 60 seconds. The content with more fun gets a higher chance to go viral by reaching your potential audiences. However, the engaging steps below provide effective ways to find your target audiences.

Identify Your Audience And Their Interest

The first and foremost step to reach your potential audiences is to identify who they are and their interest. Understand the interest, likes, and dislikes of audiences with the help of your content. Create different content that helps to connect with your target audiences in terms of demographics. You can either run experiments by publishing different content to find the audience’s interest or use the insight tool that tracks your audience activity.

Find Content That Your Audiences Engage

Once you know your target audiences, it becomes simple to identify their interest towards the content they like the most. Go with the latest trends relevant to your niche and create content on different, engaging topics. Since there is no specific rule to create interesting videos, it benefits when you transform engaging topics into great videos. It becomes an effective way to reach your target audiences with greater engagement.

Focus On Comments Section

While audience engagement is the key to get viral on TikTok, how we boost it is the real game here. Responding promptly to the audience’s comments beneath your videos can increase the visibility of your TikTok videos. This will also help you build strong bond with your audience and gain more TikTok followers for your profile. So, make sure that you respond to comments along with posting regularly.

Explore Content Using Hashtags

Including hashtags on your TikTok content is an excellent strategy to get organic reach among your audiences. The right hashtags help to increase your video viability and discoverability of your content among your target audiences. The Discover tab on TikTok helps to find the content for the hashtags you search for. To gain a better result, run a hashtag challenge with the content encouraging your audiences to join the challenge with a branded hashtag. This method helps to reach your target audiences more accurately.

Run TikTok Ads

A great way to reach your potential audiences is to create TikTok ads. Advertise your TikTok account with relevant and engaging content that attracts your target audiences. Moreover, the TikTok ads feature allows you to target the specific demographics of your audiences and get a greater reach among target audiences. So, create content relevant to your niche and encourage users to visit your profile.

Use TikTok Promote Feature

In addition to TikTok ads, the platform recently launched the TikTok Promote feature to boost your reach. The new TikTok Promote feature allows you to repost your organic videos for a particular audience to increase your TikTok followers count. As a result, it enhances your account to grow your community with original content.

Wrapping Up

When your TikTok account contains an engaged follower base, it boosts your brand visibility with loyal followers. Therefore, use the engaging tips to build a stronger community and expand your audience reach with exciting content. Ready to get potential audiences from the power of TikTok? Tap on it and see the faster results.

A Quick Guide On How To Use IGTV For Business 

In 2018, Instagram launched its new feature Instagram TV or simply IGTV. It supports a full screen long from a vertical video between 15 to 10 minutes in length. IGTV also supports videos up to 60 minutes. However, this feature is currently available for verified and large accounts on Instagram. 

IGTV has a “Standalone” mobile app available for Android and iOS. But still, many users watch IGTV videos on Instagram. Similar to YouTube, you can create a channel on IGTV and start uploading videos. 

Many companies deploy various Instagram marketing strategies to enhance their business reach and awareness. Are you wondering how businesses can benefit from IGTV? In this post, you’ll find the best ways to use IGTV for your business. 

#1. Post Preview For IGTV Videos

Sharing a preview of your IGTV videos will increase the curiosity among the audience. A teaser does for a movie or a series; Similarly, posting a preview does for IGTV videos.  Are you stuck thinking on how to get more views on IGTV videos instantly?  Posting a short clip as a preview of  your video will help you grab audience interest and get your video featured on the Explore page. IGTV video previews appear on your feed and cover up to 1 minute. After 1 minute, your audience will opt to click the “watch full video” button” that appears on the screen. Attract your audience’s attention within 30 seconds so that your audience will be tempted to watch your full IGTv videos. 

#2. Add A Title, Description, And A Cover Photo

YouTube video thumbnails play a main role in getting people to watch a video. Similarly, an IGTV video cover photo is essential to attract new audiences for your IGTV channel. 

Add an attractive cover photo that grabs your audience’s attention and pushes them to watch the video. If you do not choose an image for your IGTV videos, the Instagram algorithm will randomly select an image from your video. 

Apart from adding an image to your IGTV videos, you must also add a title and relevant description. Your title and description should  be in a way that hooks the audience’s attention and to give it a watch. 

#3. Promote Your Products On IGTV 

IGTV is a great place to showcase your products on the platform, whether you want to build brand awareness for existing products or launch a new product. Since IGTV is a long-form video, you can use it more effectively to deliver all important information about your business to the audience this platform to increase your business reach among a wider audience. 

Use Instagram stories to cross-promote your IGTV videos. Additionally, you can add question stickers and boost the audience to interact with you and your business. Make a video for replying to questions from your user and post that video to your IGTV channel. 

Create engaging IGTV videos and share them on other social media channels to improve your business reach. Sharing IGTV videos on another social platform will increase a new audience to your IGTV channel. 

# 4. Share Educational Content

Use IGTV videos to share educational and informative content so your audience can learn about your product. Create an engaging video that teaches your audience about your products or service. 

According to the Instagram report, educational videos are getting more views when compared with regular videos. So make an educational video and show how to use your product or services with your audience. 

#5. Collaborate With Influencers

Partnering with influencers is one of the perfect ways to skyrocket your business reach. Because every influencer has more than ten thousand active followers, reaching out to a perfect influencer for your business will increase brand awareness and sales. 

Before collaborating with influencers, you must check if the influencers are related to your industry. Because targeting the right audience is essential to improving your business goals.  

Reach the right influencer and ask them to make a video about your brand or business. With this promotion, the influencer’s audience will check your profile, and you will get more audience for your business. 

Wrapping It Up

IGTV provides businesses a new opportunity for their business growth and promotion. Instagram is a growing platform, and there is no sign of slowing down. So, brands can use IGTV to promote their business on Instagram.