A Quick Guide On How To Use IGTV For Business 

In 2018, Instagram launched its new feature Instagram TV or simply IGTV. It supports a full screen long from a vertical video between 15 to 10 minutes in length. IGTV also supports videos up to 60 minutes. However, this feature is currently available for verified and large accounts on Instagram. 

IGTV has a “Standalone” mobile app available for Android and iOS. But still, many users watch IGTV videos on Instagram. Similar to YouTube, you can create a channel on IGTV and start uploading videos. 

Many companies deploy various Instagram marketing strategies to enhance their business reach and awareness. Are you wondering how businesses can benefit from IGTV? In this post, you’ll find the best ways to use IGTV for your business. 

#1. Post Preview For IGTV Videos

Sharing a preview of your IGTV videos will increase the curiosity among the audience. A teaser does for a movie or a series; Similarly, posting a preview does for IGTV videos.  Are you stuck thinking on how to get more views on IGTV videos instantly?  Posting a short clip as a preview of  your video will help you grab audience interest and get your video featured on the Explore page. IGTV video previews appear on your feed and cover up to 1 minute. After 1 minute, your audience will opt to click the “watch full video” button” that appears on the screen. Attract your audience’s attention within 30 seconds so that your audience will be tempted to watch your full IGTv videos. 

#2. Add A Title, Description, And A Cover Photo

YouTube video thumbnails play a main role in getting people to watch a video. Similarly, an IGTV video cover photo is essential to attract new audiences for your IGTV channel. 

Add an attractive cover photo that grabs your audience’s attention and pushes them to watch the video. If you do not choose an image for your IGTV videos, the Instagram algorithm will randomly select an image from your video. 

Apart from adding an image to your IGTV videos, you must also add a title and relevant description. Your title and description should  be in a way that hooks the audience’s attention and to give it a watch. 

#3. Promote Your Products On IGTV 

IGTV is a great place to showcase your products on the platform, whether you want to build brand awareness for existing products or launch a new product. Since IGTV is a long-form video, you can use it more effectively to deliver all important information about your business to the audience this platform to increase your business reach among a wider audience. 

Use Instagram stories to cross-promote your IGTV videos. Additionally, you can add question stickers and boost the audience to interact with you and your business. Make a video for replying to questions from your user and post that video to your IGTV channel. 

Create engaging IGTV videos and share them on other social media channels to improve your business reach. Sharing IGTV videos on another social platform will increase a new audience to your IGTV channel. 

# 4. Share Educational Content

Use IGTV videos to share educational and informative content so your audience can learn about your product. Create an engaging video that teaches your audience about your products or service. 

According to the Instagram report, educational videos are getting more views when compared with regular videos. So make an educational video and show how to use your product or services with your audience. 

#5. Collaborate With Influencers

Partnering with influencers is one of the perfect ways to skyrocket your business reach. Because every influencer has more than ten thousand active followers, reaching out to a perfect influencer for your business will increase brand awareness and sales. 

Before collaborating with influencers, you must check if the influencers are related to your industry. Because targeting the right audience is essential to improving your business goals.  

Reach the right influencer and ask them to make a video about your brand or business. With this promotion, the influencer’s audience will check your profile, and you will get more audience for your business. 

Wrapping It Up

IGTV provides businesses a new opportunity for their business growth and promotion. Instagram is a growing platform, and there is no sign of slowing down. So, brands can use IGTV to promote their business on Instagram.